BPS — The Brand Positioning System1
Table of Contents
- Introduction — The Brand Positioning System or Metaphors We Live by
- Overview — The Brand Positioning System: Architecture & Components
- Objectives — The Brand Positioning System / Strategic & Online Brand Support
Introduction — Battle & Bounce's Brand Positioning System or Metaphors We Live by
About 20 years ago, Italian semiotician Umberto Eco stated that metaphors have a tendency to mirror our current level of technological understanding. Today, most people have access to GPS devices, Global Positioning System devices. The Brand Positioning System can be seen as a virtual and productive GPS device. Where the GPS establishes and leads to real-world co-ordinates, the Brand Positioning System developed and operated by Battle & Bounce enables users, producers and virtual agents to map and structure content online and offline.
Overview — The Brand Positioning System: Architecture & Components
The Brand Positioning System is modular in nature. Key component in the scalable brand support architecture are SatSites. SatSites function as semantic, and thus contextual nodes, in multi-dimensional content networks. More information about SatSites and how they can be employed through the Brand Positioning System to generate highly contextual traffic to desired target sites at SatSites. The Brand Positioning System can be seen as an interactive Content Delivery Platform & Network built on advanced and customized modules. In addition to serving the right (branded) content at the right time, it also keeps track on traffic streams, user demographics & general online behaviour.
Objectives — The Brand Positioning System / Strategic & Online Brand Support
Clusters of SatSites are the backbone of the Brand Positioning System. SatSites serve different purposes — the most common types are Attention Modules, Retention Modules, Filtering/Funnelling Modules, Engagement Modules, Stats & Tracking Modules. The primary aim of the Brand Positioning System is to support the Core Brand. The support can be of different nature: Narrative, Visual, Key Concepts, Links, Semantic Tags, Traffic Filtering, Stats & Tracking.
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